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FOR IMMEDIATE RELEASE
Not In My House campaign gets a new look, renewed focus on keeping alcohol away from minors
BISMARCK, N.D. — The Not In My House campaign has a new look, continuing its message that adults can help create safe spaces for young people by keeping alcohol out of their hands.
The campaign, available through Parents Lead, encourages parents, caregivers and community adults to take responsibility for preventing underage drinking — whether they are hosting a gathering, spending time with young people or simply making the choice not to provide alcohol.
The refreshed campaign is built around a simple message: “Be a Safe Space. Not a Source.”
“Adults have an important role to play in creating environments where young people can feel safe, supported and protected,” said [NAME/TITLE]. “Choosing not to provide alcohol is one simple way adults can help prevent underage drinking and strengthen the communities where young people live and grow.”
The campaign highlights three key areas:
Responsible hosting
Adults can welcome young people and include them in gatherings without allowing underage drinking. Planning alcohol-free activities and keeping alcohol inaccessible to minors can help create a safer environment.
Responsibility and consequences
Providing alcohol to someone under 21 can have legal, financial and personal consequences. The responsibility applies regardless of the relationship between the adult and young person — whether it is a parent, sibling, neighbor or friend.
Safe spaces and community
Preventing underage drinking is a shared responsibility. When adults model healthy behaviors, set clear expectations and reinforce positive norms, they help create safer communities for young people.
The campaign also provides practical resources for parents and caregivers, community adults, young adults 21 and older, and community partners working to prevent underage drinking across North Dakota.
“Not In My House is about more than saying no to underage drinking,” said [NAME/TITLE]. “It’s about being the adult young people can count on to make the safer choice.”
The refreshed Not In My House campaign and Parents Lead resources are available at Parents Lead — Not In My House.
We’ve made it easy to spread the word. Choose your preferred graphic size, download and share it on your social media channels. Example copy is provided to help you get started.
Target Audience: Parents
Graphic #1: Stock up on snacks for your teens and their friends
Post copy:
Keep the snacks coming. 🍿🍬
Put out some chips, candy or other favorites and give teens something to grab when they’re hungry. A little preparation can help make your home a welcoming place to hang out.
Safe spaces start at home.
Graphic:
Download square (1080x1080) or vertical (1080x1920) image.
Graphic #2: Keep extra phone chargers on hand for everyone's devices.
Post copy:
Keep the good times going — and the phones charged. 🔋📱
Having extra chargers around is an easy way to help teens stay connected while they’re hanging out at your house.
Creating a safe space can be as simple as being prepared. 💙
Graphic:
Graphic #3: Start a Friday-night board game tradition.
Post copy:
Make Friday nights about making memories — not drinking. 🎲🍕🎬
Start a tradition your teens and their friends will actually look forward to. Game night, pizza night, movie night — whatever brings people together.
A safe space is a space where everyone can have a good time without alcohol. 💙
Graphic:
Graphic #4: Keep alcohol secured. Out of sight. Off limits.
Post copy:
If alcohol is in your home, make sure teens know it’s off limits.
Keep it secured, out of sight and where they can’t access it. Creating a safe space means setting clear boundaries — and sticking to them.
Be a safe space. Not a source. 💙
Graphic:
Target Audience: Young Adults
Graphic #1: Start a group playlist and let everyone add their favorites.
Post copy:
Give everyone a reason to stick around. 🎶
Start a group playlist and let everyone add their favorites. Sometimes the best way to create a safe space is simply to make your home a place where teens want to be.
Be a safe space. Not a source.
Graphic:
Graphic #2: Put some chips or candy out so people want to hang around.
Post copy:
A little preparation can go a long way. 🥨
When teens and their friends are hanging out, having plenty of snacks and drinks on hand gives them something to enjoy and helps make your home a welcoming, safe space.
Small things can make a big difference. 💙
Graphic:
Graphic #3: Keep alcohol off-limits to underage guests.
Post copy:
Make the boundary clear: Alcohol is off-limits to anyone under 21.
You can be welcoming, supportive and fun while still making it clear that underage drinking isn’t allowed in your home.
Be a safe space. Not a source.
Graphic:
Target Audience: Communities
Graphic #1: Be the person they can call, not their alcohol provider.
Post copy:
Be the person they can call. 📱
Let teens know they can come to you when they need help — no matter the time or situation. Being there when it matters can be more important than having all the answers.
Be a safe space. Not a source.
Graphic:
Graphic #2: Bring the fun. Keep the boundaries of no underage drinking.
Post copy:
Bring the fun. Keep the boundaries. 🎲🍕🎶
You don’t need alcohol to make a night memorable. Create a space where teens can relax, connect and have a good time — with a clear expectation of no underage drinking.
Be a safe space. Not a source.
Graphic:
Graphic #3: Keep alcohol off-limits to anyone under 21.
Post copy:
Help start conversations about keeping alcohol away from youth. Display the poster in schools, community spaces, health care settings, libraries, recreation facilities, businesses and other places where parents, caregivers and adults will see it.
Ideas for use:
- Display in high-traffic areas and waiting rooms.
- Use at parent nights and community events.
- Pair with other Not In My House materials.
- Include in prevention displays or resource tables.
- Place near spaces where adults gather, plan events or make decisions about hosting.
Tip: Think beyond the bulletin board. Place the poster where adults naturally stop, wait and look.
Use the banner to bring campaign messaging into larger spaces and community events where parents, caregivers and other adults are present.
Where to use it
- Community events and festivals
- School events and parent nights
- Health fairs
- Parks and recreation events
- Community centers
- Sporting events
- Prevention or awareness events
- Entrances and high-traffic areas
Ideas for using the banner
Make it part of your event setup
Place the banner near your registration table, resource booth or event entrance.
Use it as a backdrop
Position the banner behind a booth or display area for a consistent campaign presence.
Bring the message outdoors
Use it at community events, festivals and other outdoor activities where a larger visual can attract attention.
Pair it with other materials
Display the banner with posters, table tents, handouts or other Not In My House materials.
Tip: Choose a location with plenty of visibility. The banner should be easy to see from a distance and placed where people naturally walk or gather.
Digital ads can help reach parents, caregivers and community adults online with a quick, memorable reminder about keeping alcohol away from youth.
Where to use them
- Social media
- Community websites
- School websites
- Organization newsletters
- Digital newsletters
- Local news websites
- Community event webpages
- Digital displays
Ideas for using digital ads
Share on social media
Post campaign graphics on your organization's social media channels and encourage followers to share them.
Add them to your website
Use a digital ad as a homepage graphic, banner or rotating feature.
Include them in newsletters
Add an ad to an email newsletter with a link to more Not In My House information.
Promote around high-risk times
Consider sharing campaign messaging before weekends, holidays, prom, graduation and other times when youth gatherings may occur.
Link to more information
When possible, link the ad directly to the Not In My House campaign materials or website.
Tip: Keep the message visible long enough for people to notice it. Consider running digital ads more than once instead of posting them only a single time.
Put the message where conversations happen. Table tents bring Not In My House messaging to restaurants, community spaces, events and other places where adults gather.
Where to use them
- Restaurants and cafes
- Community events
- School cafeterias
- Parent meetings
- Community centers
- Health fairs
- Waiting areas
- Conferences and meetings
- Fundraisers
- Community gatherings
Ideas for using table tents
Put them on tables where adults gather
Use them at community meals, meetings, events or other gatherings.
Use them during parent events
Place them on tables at parent nights, school events or family activities.
Add them to resource tables
Use table tents alongside other prevention materials to make your display more noticeable.
Partner with local businesses
Ask restaurants, cafes or other community businesses if they would display them for customers.
Rotate them throughout the community
Move table tents between locations to reach different audiences rather than leaving them in one place indefinitely.
Tip: Place table tents where people naturally sit and look around—not somewhere they'll immediately be moved out of the way.
Commercials provide a way to reach a broader audience through television, streaming, social media and other video platforms.
Where to use them
- Local television
- Streaming platforms
- Social media
- Organization websites
- Community event screens
- Digital displays
- School or community video systems
- Local media partnerships
Ideas for using the commercials
Share through social media
Post the commercial on your organization's social channels and encourage community partners to share it.
Work with local media
Explore opportunities for the commercial to run through local television, radio websites or other media partners.
Use at community events
Play the commercial on screens during events, conferences, meetings or other gatherings.
Add it to your website
Feature the commercial on a campaign, prevention or parent-resource webpage.
Partner with local organizations
Ask schools, health care organizations, community groups and other partners to share the commercial through their communication channels.
Use it around key times
Consider increasing visibility before weekends, holidays, prom, graduation and other times when conversations about underage drinking may be especially relevant.
Tip: Don't let the commercial live in just one place. The more channels partners use to share it, the more opportunities there are for adults to see the message.