Before graduating high school, youth will spend about 18,000 hours in front of the television—more time than they will spend in school. During this time they will see about 2,000 alcohol commercials every year.
Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009, more than the exposure of either adults ages 21 and above or young adults ages 21 to 34.
The average annual number of alcohol ads seen by youth watching television increased from 217 in 2001 to 366 in 2009, approximately one alcohol ad per day.
From 2001 to 2009, youth were 22 times more likely to see an alcohol product ad than an alcohol company sponsored “responsibility” ad whose primary message warned against underage drinking and/or alcohol-impaired driving.
A wide range of studies have established the association between exposure to alcohol marketing and youth drinking behavior.