Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009, more
than the exposure of either adults ages 21 and above or young adults ages 21 to 34.
The average annual number of alcohol ads seen by youth watching television increased from 217 in 2001 to 366
in 2009, approximately one alcohol ad per day.
From 2001 to 2009, youth were 22 times more likely to see an alcohol product ad than an alcohol companysponsored “responsibility” ad whose primary message warned against underage drinking and/or alcohol-impaired driving.
A wide range of studies has established the association between exposure to alcohol marketing and youth