About Us

As parents, we have the opportunity to impact the choices our children make about alcohol use. Parents LEAD (Listen, Educate, Ask, Discuss) is an underage drinking prevention program designed to provide resources and information to parents so they engage in age-appropriate, ongoing discussion with their children to prevent underage drinking & other risk behaviors.

Parents LEAD was developed through a grant from the North Dakota Department of Transportation in 2005, and was redesigned in 2011 through a partnership between four North Dakota state agencies. This redesign sought to provide comprehensive age-appropriate information, tips, tools, and resources to parents on how to talk to their child about serious subjects such as alcohol use, using drugs and other high-risk behaviors like impaired driving.

Parents LEAD Program Partners

North Dakota Department of Transportation (NDDOT). The NDDOT's Safety Division exists to reduce motor vehicle crashes and associated injuries and fatalities.

Funding is provided by the National Highway Traffic Safety Administration.




North Dakota University System Consortium for Substance Abuse Prevention. The Consortium provides University System campuses with resources, knowledge and networks to address student misuse of alcohol and other substances.

The consortium advocates for stronger prevention policies, collaborates in campus-community partnerships and helps campuses develop evidenced-based prevention programs. The consortium is made up of representatives from all 11 ND University System campuses and representatives from the ND Student Association, University of Mary and Jamestown College.




North Dakota Department of Human Services (NDDHS). The Department of Human Services’ Substance Abuse Prevention Systems mission is to provide effective, innovative, quality, and culturally appropriate substance abuse prevention infrastructure, strategies, and resources to the individuals and communities of North Dakota.

Funding is provided by the Office of Juvenile Justice and Delinquency Prevention.




North Dakota State University Extension Service. Extension Service creates learning partnerships that help adults and youth enhance their lives and communities.